SaaS product marketeer (Generalist)

What you’ll do

As our product marketeer, you’ll work closely with Brian from sales to form our compact and agile marketing and sales team. Together, you’ll focus on growing our client base of training providers and consultants who use Easy LMS to scale their training services.

You’ll collaborate across teams — sales, support, and product — and report directly to our CEO. Your job is to execute a marketing strategy that drives growth and communicates our product’s value clearly and compellingly.

Here’s what that looks like:

🎯 Own and drive marketing performance

• Take responsibility for key marketing KPIs: website traffic, demo and trial conversions, and pipeline growth.
• Launch targeted B2B marketing campaigns to generate high-quality leads.
• Track, analyze, and report on campaign performance and optimize it based on data-driven insights.

🧠 Tell a compelling product story

• Craft and maintain a clear, high-converting product narrative across the Easy LMS website.
• Define messaging for new features and updates across all channels.
• Continuously refine our positioning and value proposition by analyzing client behavior, feedback, and competitor offerings.

🌐 Manage and evolve our online presence

• Own and manage our website — optimize the UX, conversion flows, and performance.
• Work with our website partner to implement improvements and new features.
• Lead and grow an SEO strategy that drives engagement and revenue.
• Broaden our marketing channels beyond inbound SEO to reach our audience more effectively.

🤝 Collaborate across the business

• Align closely with sales, support, and product to ensure consistent messaging and brand voice across all touchpoints.
• Work with the product owner to align marketing efforts with the product roadmap.
• Gain direct insights from our support team and clients to better understand user needs.

✍️ Create impactful marketing materials

• Develop case studies, client interviews, whitepapers, product blogs, and sales materials in collaboration with support and sales.

A day you’ll love:

Let's assume you will work from our office:

9:00 Coffee. You start the day by reading up on outstanding Slack messages over an espresso. Then you prepare for a meeting with support and the product owner for the launch of an important new feature: scalable learning paths.

9:30 Feature launch meeting. Part of the team works remotely, so you join a video call. You discuss what content we need and where we will communicate the launch of the scalable learning paths. This feature will save our clients tons of time scaling their training service.

10:00 Check-in with the product owner. In your weekly check-in with the product owner you discuss the next feature on the roadmap and learn what other features have been added, so you know what’s coming up and can start thinking about campaigns and changes to the website.

10:30 Focus time. You take some quiet time to work on the plan and content for the launch of the scalable learning paths feature.

12:30 Lunch! We serve an extensive bread lunch with boiled eggs, local cheeses, and biological spreads.

13:00 Focus time. More quiet time so you can work on the campaign for the feature launch. When you’re done, you ask the support team for feedback

15:00 Analytics time. You review campaign data, draft a report, and plan improvements ahead of tomorrow’s strategy check-in with sales and the COO.

16:00 Process feedback. You have received feedback on a whitepaper you wrote a week ago and process this to make it final.

This is where you’ll see yourself:

We've noticed that a marketeer with a genuine passion for client-focused SaaS solutions tends to thrive in our dynamic and fast-paced environment.

You are a match if you meet the majority of the following requirements:

• Have 3 to 5 years of experience as a general product marketeer for a SaaS company, and you know how to position a SaaS product in the market.
• Have a bachelor’s degree in marketing (or equivalent working experience/mindset).
• Are available for 32-40 hours a week.
• Your happy place is making the marketing strategy come to life, where necessary, working with our external partners and freelancers.
• You’re familiar with a wide variety of marketing tools and campaign options and know how to pick the one that best fits our target audience and our company culture.
• You know how to turn client insights into effective marketing campaigns.
• You’re analytical and have a can-do mentality, so you can measure, analyse, and improve the impact of your campaigns.
• Have experience or are interested in working in a multidisciplinary and multicultural environment.
• Speak and write English fluently (it’s our company and source language).
• Live in the Netherlands (with a valid work permit).

It would be fantastic if you are highly interested in or have experience with:

• CMSs
• Newsletter systems
• YouTube
• Google Ads
• LinkedIn Ads
• Google Analytics
• Webmaster tools

What we offer in return

• Contribute to an international, growing company with a mission.
• A salary that grows with you. We start at 3,000 euros per month (based on a 40 hour week), but it really depends on your experience and skill level.
• An international team of young and more experienced colleagues who support each other with feedback.
• Personal development is a top priority!
  • You will mainly learn on the job. Learn by stepping out of your comfort zone, making mistakes, and growing from them so that you can become an expert at what you do!
  • As an added perk, we alternate work weeks with play weeks. Six weeks each year we put daily work aside and dedicate time to side projects, technical exploration, and skill growth.

A caring company that offers:

• Monthly chair massages.
• Healthy communal lunch catering to dietary preferences.
• No overtime, promoting work-life balance.
• Customizable hardware for optimal work conditions (standing desk, multiple screens, monitor glasses, etc.)
• Paid parental leave.
• An excellent working atmosphere with regular barbecues, movie nights, game evenings, (online) team activities, and celebratory champagne for success!
• We embrace a hybrid work style, preferably one or two days in the office, and the flexibility to choose your workspace on other days.

Read what makes Easy LMS special.

About Easy LMS

We are a growing software company with an international team passionate about personal growth and development. The outcome is a user-friendly LMS that stimulates effective learning and makes training enjoyable! Our primary focus is on training providers and consultants who deliver training to small and medium-sized businesses. We help to scale their training service!

We have over 1,500 clients in more than 120 countries. Our office is located in the center of Delft. We are a small, agile company with a collegial culture of supporting each other as a team. Our aim is also to be a calm company where you can be proud of your achievements.

Apply

Feeling enthusiastic? Please explain your motivation in an email and send it with your CV to jobs@easy-lms.com. Do you have questions about this position? Please contact Jeroen Guldemond at jeroen@easy-lms.com.

FAQ

What are the training opportunities within the company?

Learning is integrated into our daily processes

Your personal development is our top priority. At our company, you learn mainly by doing and stepping out of your comfort zone. We encourage you to take on tasks you've never done before with guidance. You are given time and space to explore how things work. Learning is integrated into our daily processes, so there's no time pressure! Furthermore, it's absolutely okay to make mistakes; we provide a safe space for that. Everyone here understands that mistakes are the best teachers.

You will have a coach who will guide you in achieving your personal goals. Together, you will determine the necessary steps to get there. If it's a course you need, you'll have a budget for it. If attending a conference aligns better with your goals, you'll have the opportunity to go. We don't have a fixed training budget; instead, we assess your needs on a case-by-case basis.

Do I work from home or the office?

We love working in the office (because it's fun!), but we also support remote work. We expect to see you at least 1 or 2 days at the office. All logistics and structures are designed accordingly, so working from home is effortless. We also have a remote-first policy, which means, among other things:

• All important communication happens online via Slack.

• All documentation is online.

• Meetings are conducted online when >1 person are working remotely.

Message for recruiters and headhunters

We understand that you may want to look for candidates for this vacancy, but we prefer to do that ourselves.