LMS for franchise training

A franchise is, by definition, a type of business owned by an organization that sells the right to use the brand name and sell its goods to local owners. The parent corporation then aids in every aspect of the business, in return for a combination of a flat fee from the local owners, plus fees based on profits or sales.

The franchisee is the one who purchases a franchise. The franchisee then runs a local unit of the purchased business. He or she is responsible for certain decisions, but many other decisions (such as the look, name, and products) are already determined by the franchisor and must be kept the same by the franchisee.

What is franchise training?

Franchise training is the type of training provided by the franchisor to the franchisee, in order to keep the same processes, rules and procedures across the franchise and maintain brand integrity. Franchise training includes training the franchisee as a whole in terms of procedures and operations, as well as training the employees of each unit to fulfill their roles in alignment with the franchisor’s procedures.

Franchise training vs employee training

Employee training is the onboarding strategy taken by a company in order to teach a new candidate how to perform his job, learn the company culture, rules and procedures. Franchise training is a much larger task, as it involves not only the individual roles of employees, but also the operations or the franchised business itself.

Why do franchises need an LMS?

With an LMS (Learning Management System) you can optimize your franchise training without taking up so many resources and moving your team to a new location in order to train the franchisees. As the franchisor, your task would be creating the training material in the form of courses and exams, and make them available for your franchisees, and then have the franchisees coordinate the training at a unit level and share the results of the training with the franchisor.

In this systematic and organized manner, you, as the franchisor, can even find out which franchised units are performing better than others and then study these units, promote them, and learn from them, a full cycle process. That whole process is much easier with an LMS, since you can keep track of your users’ activities in the form of results and statistics.

How can our LMS help?

Creating your own online training with the wrong tools can be a lot of trouble, in terms of time and money. If you are going for a customized solution, which is pricey, you would need to hire a webdesign company to do the (costly) work for you, or at least a developer. And then learn with trial and error what works best for you and your business.

If you chose to go with an off-the-shelf product, such as an LMS, depending on your needs, it might take up some time to learn how to operate the tool (if it’s complicated) and quite costly to have some features that could make it work for franchises.

So, it’s best to choose a software that is intuitive and easy to learn, easy to use, with a fair price, for both the franchisor and the franchisee. With Easy LMS, you can easily set up online courses with exams, generate certificates from them, add multiple administrators to the platform, analyze the results of your trainees at an individual or group level (for example, separating each franchised unit as a group) and much more. Instead of building a tool from scratch or dealing with complicated setups, Easy LMS allows you to focus on what’s the most important: creating content and keeping track of the results and statistics of your users.

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